Nike JAM shoes

JAM sneakers 

Over many decades, Nike has developed high-quality footwear for a wide array of sports. However, there are always new areas to move into, and in 2018, the brand began working with long-time collaborator and legendary graffiti artist Futura on its first ever breakdancing shoe. Known as the Nike JAM, it finally released six years later, just in time for the sport’s debut at the Paris Olympics.

The JAM features a lightweight upper that combines breathable textile mesh with durable synthetic overlays. A reflective stripe runs along each flank, dividing the tighter mesh below it from the open-hole mesh above. Curved panelling supports the sides, with flex points along the stripe allowing the upper section to bend more easily when performing moves. The durable suede eyestays feature flexible break points, and the thin, lightweight tongue, which is held in place by elastic bungee cords, is also designed to increase manoeuvrability. A strong heel counter with plenty of padding supports and secures the rearfoot, and there is a pull tab for easy entry.

The sole unit of the Nike JAM incorporates a lightweight, low-profile drop-in foam midsole that delivers comfort, impact protection and a low-to-the-ground feel. Substantial grooves along its underside offer outstanding flexibility, while the whole thing is contained within a sturdy rubber cupsole with textured sides that help b-boys and b-girls grab onto the shoe during certain moves. Its full-length rubber outsole has herringbone-style tread lines for multi-surface traction, and its carefully contoured design allows the wearer to slip and slide when necessary. Lastly, torsional rigidity has been toned down so that the shoe can flex and bend with the energetic movements of the sport.

Nike gave the JAM a retro, sporty aesthetic with charismatic design lines, reflective effects and distinctive details that pay homage to breakdancing. A unique upside-down Swoosh on the midfoot celebrates the sport’s most dynamic moves, while the launch colourways honoured aspects such as the musical equipment of the DJs and MCs who provide the breakers with catchy background beats, and the cardboard they use to protect themselves from rough surfaces. The third edition to be released was a Futura exclusive based on his iconic ‘Break Train’ piece from 1980.

On its release in July 2024, Nike partnered with top American breakdancer Logan ‘Logistx’ Edra to showcase the silhouette. She praised its traction and durability, stating that she would wear it anytime, “whether practising, cyphering or chilling”. Meanwhile, Futura described it as “a beautiful, brand-new model that’s been created from the ground up for what the dancers themselves want to perform and feel comfortable in.”

The Nike JAM is a specialised breakdancing shoe which offers a compelling blend of traction, slide, flexibility and durability alongside a stunning retro look that stylishly celebrates the sport.