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    Nike Air Max 1

    375 articles

    Visible air’s premiere: the shoe that launched the extraordinary Air Max range.

    Nike Air Max 1 DX2954-001
    • Nike
    • Air Max 1
    • DX2954-001
    • €159.99
    Nike Air Max 1 DV3027-001
    • Nike
    • Air Max 1
    • DV3027-001
    • €160
    Nike Air Max 1 DV3196-800
    • Nike
    • Air Max 1
    • DV3196-800
    • €153
    Nike Air Max 1 NH DR9773-300
    • Nike
    • Air Max 1 NH
    • DR9773-300
    • €182
    Nike Air Max 1 DQ9326-100
    • Nike
    • Air Max 1
    • DQ9326-100
    • €192.95
    Nike Air Max 1 Premium DQ8656-133
    • Nike
    • Air Max 1 Premium
    • DQ8656-133
    • €316
    Nike Air Max 1 SP x Kasina DQ8475-800
    • Nike
    • Air Max 1 SP x Kasina
    • DQ8475-800
    • €198
    Nike Air Max 1 SP x Kasina DQ8475-001
    • Nike
    • Air Max 1 SP x Kasina
    • DQ8475-001
    • €205
    Nike Air Max 1 x Patta DQ0299-001
    • Nike
    • Air Max 1 x Patta
    • DQ0299-001
    • €314
    Nike Air Max 1 x Patta DO9549-001
    • Nike
    • Air Max 1 x Patta
    • DO9549-001
    • €150
    Nike Air Max 1 x Travis Scott DO9392-700
    • Nike
    • Air Max 1 x Travis Scott
    • DO9392-700
    • €204
    Nike Air Max 1 x Travis Scott DO9392-200
    • Nike
    • Air Max 1 x Travis Scott
    • DO9392-200
    • €330
    Nike Air Max 1 x Travis Scott  DN4169-200
    • Nike
    • Air Max 1 x Travis Scott
    • DN4169-200
    • €175
    Nike Air Max 1 SP x Concepts DN1803-900
    • Nike
    • Air Max 1 SP x Concepts
    • DN1803-900
    • €218
    Nike Air Max 1 SP x Concepts DN1803-500
    • Nike
    • Air Max 1 SP x Concepts
    • DN1803-500
    • €414
    Nike Air Max 1 SP x Concepts DN1803-300
    • Nike
    • Air Max 1 SP x Concepts
    • DN1803-300
    • €182
    Nike Air Max 1 DH5493-100
    • Nike
    • Air Max 1
    • DH5493-100
    • €234
    Nike Air Max 1 LV8 DH4059-102
    • Nike
    • Air Max 1 LV8
    • DH4059-102
    • €198
    Nike Air Max 1 LV8 DH4059-101
    • Nike
    • Air Max 1 LV8
    • DH4059-101
    • €275
    Nike Air Max 1 LV8 DH4059-100
    • Nike
    • Air Max 1 LV8
    • DH4059-100
    • €292
    Nike Air Max 1 x Patta DH1348-004
    • Nike
    • Air Max 1 x Patta
    • DH1348-004
    • €281
    Nike Air Max 1 x Patta DH1348-001
    • Nike
    • Air Max 1 x Patta
    • DH1348-001
    • €258
    Nike Air Max 1 G NRG DH1301-800
    • Nike
    • Air Max 1 G NRG
    • DH1301-800
    • €174
    Nike Air Max 1 x CLOT DD1870-200
    • Nike
    • Air Max 1 x CLOT
    • DD1870-200
    • €164
    Nike Air Max 1 x CLOT DD1870-100
    • Nike
    • Air Max 1 x CLOT
    • DD1870-100
    • €150
    Nike Air Max 1 DC9204-100
    • Nike
    • Air Max 1
    • DC9204-100
    • €158
    Nike Air Max 1 DC1478-100
    • Nike
    • Air Max 1
    • DC1478-100
    • €315
    Nike Air Max 1 DC1454-101
    • Nike
    • Air Max 1
    • DC1454-101
    • €252
    Nike Air Max 1 DC1454-100
    • Nike
    • Air Max 1
    • DC1454-100
    • €350
    Nike Air Max 1 Premium DB5074-100
    • Nike
    • Air Max 1 Premium
    • DB5074-100
    • €305
    Nike Air Max 1 DA4302-700
    • Nike
    • Air Max 1
    • DA4302-700
    • €234
    Nike Air Max 1 DA4300-100
    • Nike
    • Air Max 1
    • DA4300-100
    • €192
    Nike Air Max 1 CZ7920-001
    • Nike
    • Air Max 1
    • CZ7920-001
    • €287
    Nike Air Max 1 x Denham CW7603-400
    • Nike
    • Air Max 1 x Denham
    • CW7603-400
    • €444
    Nike Air Max 1 EOI CW6541-100
    • Nike
    • Air Max 1 EOI
    • CW6541-100
    • €232
    Nike Air Max 1 CV1639-001
    • Nike
    • Air Max 1
    • CV1639-001
    • €351
    Nike Air Max 1 CV1638-200
    • Nike
    • Air Max 1
    • CV1638-200
    • €527
    Nike Air Max 1 Premium EP CU8861-460
    • Nike
    • Air Max 1 Premium EP
    • CU8861-460
    • €234
    Nike Air Max 1 CU6645-001
    • Nike
    • Air Max 1
    • CU6645-001
    • €410
    Nike Air Max 1 CU4761-500
    • Nike
    • Air Max 1
    • CU4761-500
    • €268
    Nike Air Max 1 CU4713-001
    • Nike
    • Air Max 1
    • CU4713-001
    • €340
    Nike Air Max 1 x Missing Link CK6643-100
    • Nike
    • Air Max 1 x Missing Link
    • CK6643-100
    • €490
    Nike Air Max 1 CJ9746-001
    • Nike
    • Air Max 1
    • CJ9746-001
    • €468
    Nike Air Max 1 CJ4286-101
    • Nike
    • Air Max 1
    • CJ4286-101
    • €281
    Nike Air Max 1 CJ4286-100
    • Nike
    • Air Max 1
    • CJ4286-100
    • €247
    Nike Air Max 1 CJ4286-001
    • Nike
    • Air Max 1
    • CJ4286-001
    • €585
    Nike Air Max 1 Premium CJ0609-700
    • Nike
    • Air Max 1 Premium
    • CJ0609-700
    • €176
    Nike Air Max 1 Premium CJ0609-600
    • Nike
    • Air Max 1 Premium
    • CJ0609-600
    • €188
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    Air Max 1

    The birth of the Nike Air Max 1 is the story of how groundbreaking technology met a novel aesthetic. A technological shift happened in the mid-seventies when Frank Rudy, who had previously worked as an engineer at NASA, walked into Nike’s Oregon Headquarters. He had designed a midsole that harnessed the cushioning power of gas-filled pockets to create the sensation of walking on air.

    After adopting the technology, Nike needed a revolutionary design to reflect the paradigm shift that “Air” represented. So, in a daring move, Nike asked their architect Tinker Hatfield to come up with some designs for this new model. Hatfield travelled to Paris to find some inspiration, where he encountered a building that displayed its interior hardware externally: the Georges Pompidou Centre. Hatfield was intrigued by this design and began making sketches of shoes with this philosophy in mind.

    These became the Nike Air Max prototypes and they worked to externalise the internal Air technology, making it visible through plastics that were incorporated into the midsole. Nothing like this had been seen in the sneaker world before. As no other Nike product had featured a visible Air unit before, it required a more subtle integration than previous “Air” shoes, using foam to lead to a smoother transition between the materials. However, the resulting aesthetic was so unlike anything previously seen that, after Hatfield revealed the prototypes, there were allegedly people inside Nike calling for him to be sacked.

    Fortunately though, David Forland, the Director of Cushioning Innovation at Nike offered his support to Hatfield, allowing the team to continue their work. Nike put any lingering doubts to rest in 1987, when the Air Max 1 was launched in bold Varsity Red and Royal Blue colourways inspired by the museum.

    The first iteration was a resounding success, and the shoe has only continued to grow in stature since. Today, it is considered a culturally resonant sneaker. As the very first Nike Air Max with visible air, it also became the inspiration for countless other Air Max designs and is without question an industry influencer.

    The Nike Air Max 1 features the iconic bubble in the heel and boasts an upper of stitched synthetics, with ripstop fabrics often over the toe box and sometimes suede or leather. The heel sports a Nike Air Max logo, and through the medial and lateral sides, there is the unforgettable swoosh. Two eyelets near the top are bolstered by coloured rubber for strength, and it comes with a grippy rubber outsole. The Air Max 1 evokes a nostalgia for the late eighties, and yet it still feels just as stylish, relevant and desirable today as it did back then.

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